Possibly my all-time most favorite client, Summer Search changes lives, plain and simple. They make an unusually long commitment to the low-income young people they serve, spending six to eight years supporting them to transform what they believe is possible in their lives. These folks are the real deal: committed, whole-hearted, and in partnership with their students to create lasting change.
Summer Search asked Elixir Design to create a new identify across all aspects of their messaging. As the writer on the brand strategy team, I was involved in a two year, ground-up exploration and definition of their message. I created a mission-aligned narrative that offered the collective story of Summer Search to all stakeholders; an elevator pitch; and an entirely new website The voice mirrored the work they do in the world: inspired, transformative, creative and, most of all, grounded in love.