I love words. Spoken on the air or shining on a page. I’m especially interested in what hasn’t yet been said, or said well. The right language slides right past the brain and straight into the heart.
With over twenty-two years of branding and communications experience, I’ve had the good fortune to work with people who wake up every morning on fire to do what they came here to do.
I’ve had the even better luck to be one.
I think of good writing as a proxy for what is living between and within people. It brings form to what is formless and makes visible what isn’t easily seen. The trick is to deeply understand what an organization has to offer, so the words are precisely (and beautifully) aligned with the truths they represent.
Because it’s one thing to roll out a well-written story. It’s quite another to tell one that unreservedly reflects the true nature of yours.
love all, serve all