Launch material, on-site story installation
The Presidio Trust launched this “home for elevating humanity” at Fort Scott, a glorious twenty-acre campus overlooking the Golden Gate Bridge. In addition to creating a sweeping suite of print materials, I also created a physical story installation in the sweeping foyer of their headquarters. Large canvases were hand lettered with unfolding concepts that described the arc of their vision as the reader moved from one to the next. As a traditional symbol of purpose and connection, red twine was used to connect the cards together into their whole form. The voice reflected their mission: iconic, visionary and daring.