Website, Press Kit
There is nothing I love more than wholeheartedness, and the Peter Michael people make wine that embodies it. They, and their wines, are precise, brilliant, and staggeringly good. In another creative partnership with my Elixir people, we made them a website that looks and reads almost as bone-deep fine as their wine feels in your mouth.
“On our project, Kathleen was asked to walk a virtual balance beam between relaying objective facts and faithfully capturing the emotional aspects of the brand, all while keeping the word count low. She performed this balancing act with the aplomb of an Olympic gymnast and even stuck the landing. We would work with her again in a heartbeat.”