Safe & Sound

Brand strategy, organizational narrative

Work that brings people face to face with the deepest suffering of humanity calls for a certain kind of fortitude and presence. Together with Elixir, I was privileged to work with these tireless advocates for children. We dove deep into the worst of human nature in order to understand how to dismantle and replace it with the best, and then slowly, patiently, crafted messages we hope will further that vision.