Royal Robbins

Content strategy, organizational narrative, print and digital advertising, web content

Founded by the near mythical climber Royal Robbins (my secret time warp crush), this outdoor apparel brand wanted to recapture the integrity and passion of its original incarnation. Over a period of four years and in partnership with Elixir design, we created a broad array of foundational messaging, including a manifesto, voice and audience profiles, a cohesive and consistent brand story, print and digital content and an origin narrative.