UCSF Neurosciences

Strategy and Development materials

In partnership with Elixir, we worked directly with the neuroscience team at UCSF, a *surprise!* scary-smart crew that included two Nobel Laureates and a bunch of just “regular” brain scientists. After my initial paralyzing awe, we dove into what they call “the magnificent convergence”: an Obama-funded Brain Initiative Project that creates quantum leaps in insight and powerful new treatments. The scope and complexity of their work was expressed in a suite of materials used to engage with an elite audience of multi-million dollar donors.