Alder Graduate School of Education

Website, Narrative, Print Material

Alder is taking a stand for the transformation of public education in America, especially for students of color. With my friends at Elixir Design, we created strategy and messaging that distilled the essence of their amazing model for change, and then brought it alive with a new website, an inspiring narrative story, and a suite of print materials that reflect their gamechanging mission.

“Kathleen is an inspired and beautiful writer! She listened carefully as we described the essence of our program and the values of our organization, and then articulated them clearly and compellingly for others. We receive compliments on our website and marketing materials regularly, in large part thanks to Kathleen’s magical work.”

Monica Bonny

Chief Operating Officer & Chief Financial Officer, Alder Graduate School of Education